Wavemax – Curls in their best form02/07/2017
The goal of many is to have the look of lustrous, well-managed, especially those who desire the volume and beauty of curls! Wavemax® ensures each strand can offer the ideal appearance, and provide the protection and benefits that curls require!
While the function of hair is to protect the head against changes in temperature, sunlight and injuries, it is also carries a great aesthetic significance that is associated with elements of ethnic identification, heredity and even the personality of each individual. That's why taking extra precautions to not damage the hair is a common concern among those using chemical treatments to change color or structure of the strands, that could leave the hair dry or brittle-looking without the desired volume.
Designed to provide a healthy look and offer protection to the strands, Wavemax ® does not affect the formation and maintenance of clusters in different hair types. Through the use of plant benefits from the extraction of Linseed (Linum usitatissimum) and Chia (Salvia hispanica), Wavemax ® does not compromise the integrity of the strands, or attack hairs that were previously treated with other processes. Linseed and Chia seeds normally used in food products also have important biological properties that provide a flexible, long-lasting and resistant gel that serves as support in the development of the base for Wavemax ®.
Wavemax ® offers special benefits for people who already use other chemical treatments in their hair, by helping to shape and protect the strands without the risk of damage or the appearance of being stiff.
Wavemax application tests®
In testing for the benefits of Wavemax®, the hair was washed with shampoo and dried using cold air dryers, to simulate everyday conditions. The hair was divided into two parts, one received an application of Wavemax® before being styled using a hot curl iron. After the formation of the curls, the hair was exposed, over time, to different wind and humidity tests to simulate adverse climate conditions.
As a result, after 12 hours of exposure to the simulated effects, the strands with the application of Wavemax ® demonstrated greater definition, volume and maintenance of curls.
Even in the structure of the hairs, the 3% action Wavemax ® resulted in even more hair cuticles closed and preserved. Through the images obtained by SEM, it was possible to observe that the hair samples treated with 3% of Wavemax maintained flexibility and maintenance of curls.
Among the main benefits of Wavemax ® we have:
Firm and long-lasting curls
High protection against humidity
Curly hair for a longer time
Used in shampoos, conditioners, and finishing products, Wavemax ® is 100% natural and offers high extraction technology that goes beyond the greater maintenance of curls with the additional benefits of an anti-frizz effect, plus protection against humidity and temperature change.
To find out more about Wavemax ®, please contact Chemyunion, globally recognized for encompassing technological expertise and market trends for the creation, development and manufacturing of innovative active ingredients, basic and functional excipients, classical and alternative preservatives for health and personal care, reaching consumers all over the world through pertinent brands.