Cosmetics market bets on trends for an everlasting young skin07/20/2017
As life expectancy has been increasing in the last decades, the number of people over the age of 50 is remarkable. According to the World Health Organization, the estimate is by 2030, one in six people will be over 60. However, unlike previous generations there is also a change in the lifestyle of the elderly. They are increasingly active, productive and demanding in relation to consumption, creating a new “longevity economy”.
The term Midorexia comes from this new behavior: middle-aged or older people who seek the appearance, tastes and needs of a younger person, which reinforces the perception that the “50is the new 30”. Today, there is no lack of examples in the media that it is possible to grow old with health, style and productivity, reasserting Midorexia as a trend.
Another trend that has been widely used in the cosmetics market is the K-Beauty (Korean Beauty), inspired by the beauty routines of South Koreans. This expression is characterized by daily rituals for skin care and treatments such as cleansing, moisturizing, avoiding aging signs of the face and eyes area for a more youthful and healthy appearance. Packaging with different proposals of application, playfulness and perceived performance, transform the basic hygiene and care into a unique experience of daily care.
Not surprisingly, major international brands have already seen this competitive market that anticipates trends in up to 7 years, and bet on specific solutions to meet the growing demand of consumers, who seek to appear to be younger than they really are.
To bring the Korean beauty ritual in search of a more youthful and healthy appearance, Chemyunion presents exclusive formulations with active ingredients for skin care.
Directions: use daily in the morning and at night to clean and tone skin.
Directions: use every day in the morning and at night after cleansing skin
Directions: use every day in the morning and at night after applying the product to eye area.
Directions: use every day in the morning and at night after applying the essence
Directions: apply the mask 2 to 3 times a week, leaving it in contact with skin for 10 minutes. Remove the mask and massage the product to finish absorption.
To learn more, please contact Chemyunion, globally known for combining technological expertise and market trends in the creation, development and manufacturing of innovative active ingredients, conventional and functional excipients, and traditional and natural preservatives for health and personal care, reaching consumers around the world through relevant global brands.